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GDBC, the Groningen Digital Business Centre, a knowledge center of the University of Groningen was looking for a professional partner in real practice driven research. We found this partner in Sneakpeek. An organization who knows how things work in the academic world and therefore can build the perfect bridge from that academic world to the practice of companies and organisations in the real world. Several successful projects of GDBC and Sneakpeek in the field of digital readiness prove this perfect co-creation and partnership time after time again.

We needed a fresh pair of eyes & hands-on research for a gamechanging brand and product approach, in a short period. And that’s exactly what Sneakpeek delivered. Charles & Tuur were closely engaged and committed. The iterative set-up allowed us to finetune and to deep dive along the way. The result of the project gave us the facts & insights on product, brand, channel & consumer in order to proceed on next steps with an aligned management view.

I really enjoyed working with Sneakpeek. As trendwatching is a new skill we have to learn as an organisation, I was looking for an experienced sparring partner to help me with practical tips and a clear approach. In iterative sprints, we worked together closely on bringing my trend report to the next level and thought of ways to upgrade it from a static document to a dynamic knowledge base that encourages the entire organisation to think along with me! One of the results was a successful validation of our work by the leadership team of my organisation.

An organisation can have great digital plans, but without a culture in which digital experiments can take place and without people with knowledge and feeling for digital projects and digital developments, you're nowhere. For the mapping of our organisation’s digital maturity and a roadmap for the future, we had an excellent cooperation with the University of Groningen and Sneakpeek.

Their methodology was strong, as was their presentation of outcome into a strong executive summary and recommendations, which were very practical and devoid of fluffy newspeak some consultants like to use. The Sneakpeek crew will go places.

As a management team, we had a clear need to work on our strategy in a different way, more inspiring and challenging. Sneakpeek guided and prepared our strategy offsite. The focus was mainly on laying a solid foundation for the route to be taken in the digital ordering world. As management team, we were positively surprised by Sneakpeek's good knowledge of our market and the insight they gave us in eye-opening digital trends and relevant and concrete developments. A lot of attention was paid to the buy-in of the entire company. The end result was very satisfying. In addition, the two days passed in a good, relaxed and often humorous atmosphere.